In Southeast Asia, e-commerce gross merchandise value (GMV) soared 15 % YoY to US $114.6 billion in 2023 —with Vietnam (+53 %) and Thailand (+34 %) leading the charge.That tidal wave of volume is great… until your ops buckle under the load.

Order management now runs from the customer’s click to the moment a parcel hits their door. For brands selling on Shopee, Lazada, TikTok Shop, Facebook, Instagram and their own stores, a single late scan or stock-out can tank ratings and revenue. Opollo’s Order Management System (OMS) is built to centralise, automate and optimise every step of that journey.

1. The Challenges of Omnichannel Order Management

• Marketplace speed rules keep tightening.

  • Shopee : orders placed before 12 PM must be processed and handed over by 9 PM the same day (policy update, Aug 2024). .
  • TikTok Shop : orders must reach Dispatch status within 3 business days of payment.

• Manual workflows invite mistakes. . Miss-keys and tab-hopping cause missed hand-offs, inventory mismatches and costly returns.

• Customer patience is razor-thin. Shoppers now call “fast” 3.5 days door-to-door—and one in four will switch retailers if you miss that bar.

• Transparency is non-negotiable. 90 % of consumers want to track their order status.Fail them once and 60 % won’t be back.

These bottlenecks bleed profit and trust.

2. How Opollo OMS Solves It All

• Centralise All Orders in One Dashboard

  Pull Shopee, Lazada, TikTok Shop, Facebook, Instagram and web-store orders into a single live queue—no exports, no copy-paste.

• Automate Fulfilment Workflows

  Set rules to auto-route by stock level or region, print labels in one click, and let Opollo pick the cheapest courier (GHTK, GHN, Ninja Van, Viettel Post). AI-driven automation delivers a 35 – 40 % productivity boost in order processing.

• Real-Time Updates = Happy Customers

  Live status pushes slash “Where-is-my-order?” tickets and keep you inside Shopee/TikTok SLA clocks.

3. Insights That Help You Improve Faster

Opollo’s analytics spotlight:

• Fulfilment rate & average processing time

• Revenue by channel & SKU

• Cancellation / return drivers

• Peak order windows & best-selling products

Use hard data to redeploy staff, tweak promos and hit that 3.5-day promise.

4. Scalable and Flexible for Growing Businesses

Whether you ship 500 or 50,000 orders a month , Opollo’s cloud stack stays quick and stable. Open APIs plug into your ERP, WMS or POS—so you get a single source of truth without a forklift rebuild.

Ready to turn chaos into competitive edge?

References

• [1] Momentum Works, E-commerce in Southeast Asia 2024 report.TNGlobal
• [2] Inside Fashion Live, “Vietnam (+53 %) and Thailand (+34 %) fastest-growing e-commerce markets, 2023.”Inside Fashion Live!
• [3] UpBase, “Shopee’s new SLA: All orders before 12 PM processed by 9 PM same day,” July 2024.UpBase
• [4] TikTok Shop Seller Center, “Fulfilment Policy—Dispatch SLA 3 business days,” 2024.Zendrop Help Center
• [5] AlixPartners, 2024 Home Delivery Survey—shoppers expect 3.5-day delivery.Supply Chain Insights
• [6] DispatchTrack, “90 % of customers want to track their delivery orders,” 2024.Last Mile Delivery Software
• [6] Genpact, “AI-powered OM delivers 35-40 % productivity boost,” 2025 insight.Genpact