Chin Wee is highly experienced in information technology management with 20 years of working in various industries, including defence, insurance and supply chain. He focuses on delivering IT and digital solutions that drive business transformation. He is able to work in multi-cultural environment, with stints in Asian countries including Hong Kong, Singapore and Vietnam.

Chin Wee's specialties include IT architecture, software design, IT vendor management, project management, open source platform, AI & data analytics and digitalisation.

After a few years in management consulting at E&Y and Dream Incubator, Hung joined OnPoint as one of the first members in late 2016.

Hung spent the last 5 years aggressively building OnPoint from scratch to become number 1 E-commerce enabler in Vietnam and have successfully been fundraised for Series A. Hung is now Head of Strategy, seeking growth opportunities, working with investors for the new capital, and looking for M&A and partners for OnPoint. Prior to this, Hung led teams in Commercial, Supply chain, Customer Service & BI.

Bianca has 17 years of marketing experience spanning client, agency, and platform publishers. She most recently held strategic positions as Head of Enterprise Sales at Criteo and as SEA Regional Head of Agencies at TikTok, supporting the region’s growth in social commerce and full-funnel marketing. She has also held pivotal roles in scaling startups and developing business lines that drive revenue at scale.

Ms. Nguyen Duc Thuy Anh brings over 20 years of extensive hands-on experience across major multinational corporations and market-leading enterprises. She has held numerous pivotal leadership positions at renowned organizations such as Number One Trading, Lazada, and Coca-Cola Vietnam, and is also the Co-founder of VietSeeds Foundation and Heart & Mind Education. Furthermore, her solid background in investment funds equips her with sharp financial acumen, robust risk assessment capabilities, and a proven track record of fostering effective relationships with clients, partners, and investors.

As Chief Financial Officer at OnPoint, Ms. Thuy Anh fully manages and directs all activities within the Finance and Accounting departments. She collaborates closely with the Executive Board to align financial objectives with business strategies, drive sustainable growth, and enable high-level strategic decision-making.

Huong started her e-commerce journey from 2013 at Tiki as one of the first builders of Health & Beauty Category. She joined OnPoint mid of 2018 as Group Brand Manager and had been responsible for the commercial success of top-tier clients on e-commerce channels. In Jan 2020, she was promoted to be Business Development Director and responsible for company top-line revenue, P&L, strategy and growth.

Nha has more than 12 years of experience in e-commerce. She joined OnPoint from the early days of the company's establishment as a Creative Manager and she built the foundation for the Creative team. She continued in the role of Senior Growth Manager from the end of 2020. In April 2023, she was promoted to Head of Service & Solutions and was responsible for strategy development and growth for OnPoint's new services.In every position, Ms. Nha has helped to systematize work, processes, and operations, creating cohesion and high efficiency in the group.Before joining OnPoint, she held many positions at e-commerce companies such as Vingroup, Webtretho, and Nhommua.com.

Ms. Thanh brings over 16 years of distinguished leadership in the Human Resources field. She has held senior leadership positions such as Director of People Advisory Services and Head of HR at various organizations and companies across diverse industries, including Banking & Insurance, Manufacturing & Trading, Finance, and Education, with large-scale workforces and rapid growth rates.

At OnPoint, Ms. Thanh will play a pivotal role in formulating and implementing comprehensive HR strategies across all stages of the company’s development. She will also work closely with the HR team to continuously build quality and a conducive work environment for OnPointers, in line with the "Collaborate with People" – one of OnPoint’s values for 2024.

Nhung has in-depth insights in F&B and FMCG industries with 8 years working at SABMiller Vietnam and 3 years at Taisun Vietnam. Nhung joined OnPoint in 2020 as Group Brand Manager and had been responsible for the commercial success of top-tier clients on e-commerce channels.

In 2022, she was promoted to be Commercial Director and responsible for company top-line revenue, P&L, strategy and growth.

Duy has almost 8 years in e-commerce, with experience from FMCG brands, platform to enabler. Besides e-commerce hardcore, he is well-exposed to O-2-O, Social Commerce and Direct to Consumers (Brand.com).

Duy was previously Vice President - LazMall Business Development at Lazada Vietnam, Head of E-commerce at Reckitt, Regional Customer Development and Shopper Marketing Manager at FrieslandCampina AMEA (Asia, Middle East, Africa).

Ms. Pham Hoang Bao Ngoc (Joyce) is a strategic leader with a strong foundation in commercial management, finance, and operations. She brings extensive experience across the Retail, E-commerce, Beauty, and Service industries.

Prior to joining OnPoint, she served as Country Director at Lixibox, where she held full responsibility for P&L and led the development and execution of an omnichannel commercial strategy across E-commerce, Social Commerce, Retail, GT, and MT. She also optimized supply chain and operational systems to drive scalable and sustainable growth. Previously, as Head of Brand at Central Retail Vietnam, she led brand and product portfolio restructuring and implemented strategic initiatives that strengthened operational efficiency and market positioning.

At OnPoint, Ms. Ngoc serves as Commercial Director, leading the company’s overall commercial strategy, optimizing revenue structure and margin performance, developing strategic partnerships, and working closely with cross-functional teams to drive sustainable business growth.

Ms. Pham Phuong Thao brings over 15 years of extensive experience in FMCG, Dermocosmetics, and Healthcare across the APAC region. Throughout her distinguished career, she has held various pivotal leadership roles at prominent multinational corporations including L'Oréal, Diageo, Unilever, Nestlé, and British American Tobacco. Her key professional milestones include serving as the APAC Commercial Marketing Director at LSI and General Brand Manager at L'Oréal Vietnam (spearheading premium brands like SkinCeuticals & CeraVe), demonstrating strong expertise in driving commercial strategies, optimizing operational efficiency, and accelerating omni-channel and e-commerce growth.

At OnPoint, as Commercial Director, Ms. Thao drives the company's comprehensive commercial activities, fosters sustainable growth loops, and strengthens strategic partnerships with brand clients.

Ms. Vu Thi Phuong Thao possesses extensive expertise in Trade Marketing, E-commerce, Omni-channel, and CRM, having held key management positions at multinational corporations including Abbott Vietnam, FrieslandCampina, and Kimberly-Clark. Rejoining OnPoint in February 2025, she quickly delivered a powerful impact on the company's FMCG business. Throughout 2025, she played a key role in accelerating FMCG category growth, building a solid commercial foundation, and successfully onboarding 7 new FMCG brands into the portfolio.

In her current role as Associate Commercial Director, Ms. Thao spearheads the Mom & Baby category, focusing on driving category growth, strengthening brand partnerships, and expanding OnPoint's footprint across key FMCG segments.

Ms. Vuong To Uyen is a seasoned financial expert holding an Advanced Diploma from the Chartered Institute of Management Accountants (CIMA). Prior to OnPoint, she established a robust professional foundation at KPMG and Central Retail Vietnam, where she led financial planning initiatives and operational efficiency management for major organizations. Joining OnPoint in February 2025 as Head of Finance, she has been a pivotal driver in enhancing financial planning efficiency, improving reporting transparency, and enabling data-driven decision-making across departments.

As Associate Finance Director, Ms. Uyen continues to lead the Finance team, collaborating closely with the Executive Board to strengthen financial governance, support strategic initiatives, and drive sustainable corporate growth.

Mr. Son Van brings over 20 years of extensive experience in the Product & Technology sector. Throughout his career, he has held numerous senior executive positions at major corporations and financial institutions, including Head of Innovation & AI Experimentation at ACB, Director of Innovation & Digital Strategy at Techcombank, Chief Product Officer at Sovico Group/Galaxy FinX, and Chief Product Officer at Cake by VPBank. He is highly recognized for his expertise in aligning business strategies with product and technology roadmaps, building high-efficiency platforms, and leveraging AI and data to drive operational excellence and high-quality decision-making.

As Senior Technology Director at OnPoint, Mr. Son leads the Technology department, focusing on strengthening and expanding its technical capabilities while collaborating closely with cross-functional teams to drive innovative technology solutions.

Ms. To Nu Ngoc Truc has a proven track record of dedication and rapid career progression within OnPoint's operational ecosystem. She joined the company in August 2022 as Supply Chain Manager and was quickly appointed to Acting Head of Operations in March 2023. Recognized for her positive mindset, resilience, and deep expertise in Logistics, Warehouse management, operations auditing, and brand collaboration, she was officially promoted to Head of Operations on June 1, 2023.

At OnPoint, Ms. Truc directly manages core functional teams, including Supply Chain, Logistics, and Process Excellence, focusing on driving system efficiency and sustaining operational excellence.

Mr. Quang Pham is a seasoned leader with over 17 years of extensive experience in operations and logistics, specializing in building, optimizing, and managing large-scale operational frameworks. Prior to joining OnPoint, he held various prominent senior leadership roles, notably at Lazada Logistics Vietnam as Chief Logistics Officer, VP - Head of Network, and VP - Head of Route & Linehaul Shuttle, as well as Head of Retail & Domestic Product Management at DHL eCommerce Vietnam. He possesses strong expertise in network design, transportation and cost optimization, nationwide service quality and performance management, alongside a proven track record of developing high-performing teams and fostering a customer-oriented operational culture.

As Senior Operations Director at OnPoint, Mr. Quang spearheads the leadership and development of the entire Operations department, focusing on strengthening operational capabilities, enhancing system efficiency, and establishing a sustainable foundation to support the company’s long-term growth.