Our Mission
Vision
Pioneer in building the number one SEA's e-commerce enabling ecosystem
Mission
Empower E-commerce for brands and businesses
Core Values
  • Client first
  • Commitment
  • Passion
  • Embrace change
  • Teamwork
  • Integrity
Leadership
Build your online business success with our e-commerce expertise.
Our leadership team have experience in leading the successes of top global and regional companies. We share a passion for driving the next e-commerce evolutions.
Tran Vu Quang
Founder & CEO
Quang is the Founder and CEO of OnPoint. Prior to OnPoint, Quang worked as the Chief Commercial Officer at Lazada Vietnam since 2014. Previously, Quang was an Executive Assistant for Vingroup Chairman.

Quang graduated from Reed College (USA), and started his career at McKinsey as a management consultant, advising various businesses in retail, banking, energy sector across Vietnam, Indonesia, and Singapore.
Chin Wee Tee
Chief Operating Officer

Chin Wee is highly experienced in information technology management with 20 years of working in various industries, including defence, insurance and supply chain. He focuses on delivering IT and digital solutions that drive business transformation. He is able to work in multi-cultural environment, with stints in Asian countries including Hong Kong, Singapore and Vietnam.

Chin Wee's specialties include IT architecture, software design, IT vendor management, project management, open source platform, AI & data analytics and digitalisation.

Chin Wee Tee
Chief Operating Officer
Le Minh Duy
Chief Technology Officer

Duy has over 12 years of experience in Product & System Development in various industries. He placed the initial foundation of OnPoint in 2019. Duy has built the core technology to enable OnPoint business and also Software-as-a-Service product foundation.

Le Minh Duy
Chief Technology Officer
Le Ngoc Lien Hoa
Chief Financial Officer

Hoa is an accomplished management professional with over 18 years of leadership experience in different enterprises like PriceWaterhouseCoopers, Friesland Campina Vietnam, Bel Vietnam, DHL Supply Chain Vietnam. She has proven track record in Financial Management, Team transformation and development, Business Transformation, with a people-oriented and client-centric mindset.

Hoa is also an alumna of RMIT Vietnam, graduating with an Executive Master of Business Administration, focused in Strategic Business Leadership, Leading People & Organization, Design Thinking, Managing Business Operation.

Le Ngoc Lien Hoa
Chief Financial Officer
Tran Quang Thach
Chief of Staff

Thach started his career at Barclays Investment Bank in London, where he spent 5 years trading vanilla and exotic currency options, managing risk and optimising investment for the team’s trading books as well as providing hedging solutions to currency risks for multiple corporate clients.

He completed both his Bachelor and Master degree at University of Oxford, majoring in Mathematics. In the role as Chief of Staff, he is currently leading the Incubation Programme at OnPoint.

Tran Quang Thach
Chief of Staff
Doan Nguyen Da Huong
Commercial Director

Huong started her e-commerce journey from 2013 at Tiki as one of the first builders of Health & Beauty Category. She joined OnPoint mid of 2018 as Group Brand Manager and had been responsible for the commercial success of top-tier clients on e-commerce channels. In Jan 2020, she was promoted to be Business Development Director and responsible for company top-line revenue, P&L, strategy and growth.

Doan Nguyen Da Huong
Commercial Director
Tran Thi Tuong Van
Commercial Director

Van is highly experience in retail with 24 years working on various categories such as Fashion, Cosmetic, and Electronics. She used to work on multinational corporations like IPP group, Vietthai International and Lazada. She also reached a C level position at Central group and Lotte group with international brands including Lancome, Shiseido, Ralp Lauren, Giorgio Armani, Aldo Shoes & Accessories, Swarovski Watches & Jewelries as well as other fashion and beauty brands.

Tran Thi Tuong Van
Commercial Director
Nguyen Thi Hong Nhung
Associate Commercial Director

Nhung has in-depth insights in F&B and FMCG industries with 8 years working at SABMiller Vietnam and 3 years at Taisun Vietnam. Nhung joined OnPoint in 2020 as Group Brand Manager and had been responsible for the commercial success of top-tier clients on e-commerce channels.

In 2022, she was promoted to be Associate Commercial Director and responsible for company top-line revenue, P&L, strategy and growth.

Nguyen Thi Hong Nhung
Associate Commercial Director
Tran Minh Duy
Head of Business Development

Duy has almost 8 years in e-commerce, with experience from FMCG brands, platform to enabler. Besides e-commerce hardcore, he is well-exposed to O-2-O, Social Commerce and Direct to Consumers (Brand.com).

Duy was previously Vice President - LazMall Business Development at Lazada Vietnam, Head of E-commerce at Reckitt, Regional Customer Development and Shopper Marketing Manager at FrieslandCampina AMEA (Asia, Middle East, Africa).

Tran Minh Duy
Head of Business Development
Nguyen Le Hung
Head of Strategy cum HRD

After a few years in management consulting at E&Y and Dream Incubator, Hung joined OnPoint as one of the first members in late 2016.

Hung spent the last 5 years aggressively building OnPoint from scratch to become number 1 E-commerce enabler in Vietnam and have successfully been fundraised for Series A. Hung is now Head of Strategy, seeking growth opportunities, working with investors for the new capital, and looking for M&A and partners for OnPoint. Prior to this, Hung led teams in Commercial, Supply chain, Customer Service & BI.

Nguyen Le Hung
Head of Strategy cum HRD
Nguyen Thi Huynh Anh
Head of Operations

Ms. Huynh Anh has about 10 years of experience working in Vietnam and worldwide top-industry businesses, including roles as Head of Operations at Central Retail Vietnam and Senior Manager Fulfillment Operations at Tiki. She has significant expertise in operations as well as warehouse, inventory, project, and people management, and has established a number of important achievements in drastically improving customer experience through effective and optimized operating strategies. Ms. Huynh Anh will report to Mr. Tee Chin Wee and lead Operations Department (including CS/CX, Supply Chain & Logistics teams) in implementing transformation solutions aimed at providing the greatest customer experience possible.

Nguyen Thi Huynh Anh
Head of Operations
Our History
2022
December
December
OnPoint ISO 9001:2015 certification has been renewed to 2025
OnPoint's is once again validated for our ability to provide our services at a consistent quality that meets our customers’ requirements. This is the result of OnPoint's constant effort and continuous improvement in our system, people and standardized processes. Through the application of the Quality Management System in ISO 9001:2015, we always aim for the highest customers' satisfaction.
September
OnPoint recognized as Vietnam's Best Lazada Partner in 2022
OnPoint was recognized as the Best Lazada Partner in Vietnam 2022 in the LazMall BFF Brands Future Forum 2022 in Singapore. This reward is an acknowledgement for our philosophy and actions: to bring the best value to brands, customers & Lazada partners, as well as the entire e-commerce ecosystem.
September
June
June
OnPoint closed the largest Series B round for a SEA e-commerce enabler led by SeaTown Holdings International
OnPoint announced the signing of its Series B fundraising round with SeaTown Private Capital Master Fund, a fund managed by SeaTown Holdings International, an indirect wholly owned subsidiary of Temasek Holdings. SeaTown’s expected total investment of up to USD 50 million will be the largest private investment in the SEA e-commerce enabler industry in the last five years.
2021
December
OnPoint was awarded "Technode ORIGIN Award"
OnPoint received the Technode ORIGIN Innovation Awards in the e-commerce category.The award recognizes outstanding startups, corporate innovators, and movers and shakers in the Asia Pacific region poised for growth.
OnPoint was listed in the "VNR500"
OnPoint was listed in the “VNR500" (the 500 largest private enterprises in Vietnam) by the Vietnam Report JSC and online newspaper VietNamNet. It was a well-deserved recognition for the company's efficiency and business capacity.
December
November
November
OnPoint was awarded "Best Lazada Partner"
OnPoint was honored as the "Best Lazada Partner" at the Lazmall Brand Awards 2021. OnPoint accompanied Lazada to provide operational and strategic consulting services with quality exceeding the standards and expectations of Lazada in general and LazMall in particular.
2020
December
OnPoint was named in the top SME100 list of Fast Moving Companies in Vietnam
On the 4-year anniversary of OnPoint foundation, the company was honored to receive an award given by SME Magazine, a leading business magazine in Asia. The SME100 International Award is Asia's leading award based on the criteria of growth and operational capabilities.
December
April
April
OnPoint announced the successful completion of its Series A fundraising round
Thanks to the trust from our investors Kiwoom Investment and Daiwa-SSIAM Vietnam Growth Fund II L.P, OnPoint would have additional resources to invest in strategic technology developments, attract new talents, and develop data-driven capabilities to provide our clients with better services.
2019
December
OnPoint was awarded ISO 9001:2015 certificate
As OnPoint team continuously challenge themselves to provide better services to clients, there is a high commitment to develop and standardize all internal working processes in compliance with top global quality. The certificate is a recognition of our high-quality management systems.
December
October
October
OnPoint served 50+ brands
Our client portfolio quickly expanded thanks to more and more brands put their trust in our capabilities.
2018
April
OnPoint was present on all top e-commerce platforms in Vietnam
By this date, OnPoint had established partnerships with all major e-commerce channels namely Lazada, Shopee, Tiki, Sendo, Adayroi, Lotte, Yes24 and Facebook. We had provided our brands with outstanding e-commerce services on these channels.
April
2017
December
December
OnPoint was incorporated in Singapore
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