Responsibilities:
Reporting to the Head of Service and Solution you will be responsible for:
- Plan and execute all digital marketing projects including SEO/SEM, marketing database, social media and display advertising campaigns.
- Manage onsite tools of ecommerce platforms (Shopee, Lazada, Tikiā¦) in order to support project/campaign planning and execution.
- Plan and execute social commerce activities including influencer and KOL marketing.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights.
- Responsible and accountable for full P&L management including brand marketing investment, growth and bottom-line delivery.
Requirement:
- In order to succeed in the role, you should ideally have:
- At least 2 year experience in a similar position.
- Experience in ecommerce or/and KOL marketing is a plus
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Experience in optimizing landing pages and user funnels.
- Willing to learn & can-do attitude.
- Working under pressure and meeting deadline. – Fluency in English is preferred.
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