AI/Machine Learning Data-driven Solutions
What We Offer
We have developed a big data & AI ecosystem that allows the creation of high-value analytics that optimizes customer experience, loyalty and revenues. This includes state-of- the-art solutions for brands like product recommendations, shopper segmentation and persona analytics, complete with multiple activation channels to interact with the customer. We are the first e-commerce enabler to implement this intelligent platform in Vietnam.
#1 AI-Driven Personalized Product Recommendation

Our platform can ingest and process a variety of online and offline data including customer demographics, behavior, interests, and point-of-sale to make intelligent product recommendations. The right recommendation at the right time for every shopper have resulted in a 50% to 500% improvement in sales.

Personalised Recommendation – AI/Machine Learning Data-Driven Approach
A. Next-Best-Offer Recommendation
How do you drive revenue by recommending the most relevant products for the customer's next purchase?
B. Propensity to Purchase
How do you grow the revenue of certain products by reaching customers with the highest propensity to purchase them?
A. Next-Best-Offer - Model Concept
Objective
Grow revenue by recommending the most relevant products for the customer's next purchase
Analytics
AI analyzes entire customer database to find the highest potential SKUs for every customer’s next purchase
Potential ROI
50% increase in conversion rate
AI/Machine Learning Yielded 1.5x Better Result than Human
AI/Machine Learning Yielded 1.5x Better Result than Human
B. Propensity to Purchase - Model Concept
Objective
Grow the revenue of certain products by reaching customers with the highest propensity to purchase them
Analytics
AI analyzes entire customer database to find customers with the highest purchase propensity for the chosen product
Potential ROI
500% increase in conversion rate
AI/Machine Learning Yielded 5x Better Result than Human
#2 AI-Driven Shopper Segmentation & Persona Analytics for Brands
Our platform’s ability to ingest and combine multiple online and offline data points gives it the ability to perform micro-segmentation of your users so that you can precisely target the right users with the right products at the right time.

Here’s an example of how we can segment users based on their transaction recency, frequency and monetary value.
Once we accumulate enough data from the brand, we can also start to deploy advanced AI capabilities to automatically discover new customer segments – in this example, AI has discovered 3 different user segments based on 5 dimensions - purchase frequency, order value, household income, age & gender - what does that mean for performance marketing? It means you can run very targeted campaigns based on the ever-changing dynamics of your users.
With our AI-Driven Shopper Segmentation and Persona Analytics, OnPoint enables brands to increase sales and enhance brand loyalty, customer engagement and communication.
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Increase marketing efficiency
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Provide better customer targeting
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Help brands to find new market opportunities
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